



What is Oak Bank?
Why it exists
01
Complex interfaces
02
Limited investment options
04
Outdated support
05
Inconsistent support quality
06
Security concerns
01
Clarity- first hierarchy
02
Fast daily interactions
Primary tasks like checking balances and transferring funds reachable with minimal navigation depth.
03
Trust through predictability
Consistent navigation, grouping, and feedback patterns make the experience stable and dependable.
04
Premium but usable
Polished visual design balanced with disciplined spacing, contrast, and recognisable banking patterns.
DIagram
Diagram
01
Clarity first
Users understand their financial position with one quick scan, without mental calculation.
02
Reduce friction
03
Consistent system
User Personas
Core Needs
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Frustrations
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Core Needs
•
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Frustrations
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Competitive Research
Heuristic review
UX audit
Interface analysis





01
Streamlined account management
A user-friendly interface that puts total balance, account breakdown, and quick actions on a single home screen, so everyday tasks take seconds, not minutes.
02
Diverse investment access
A dedicated Invest tab gives users access to stocks and cryptocurrency alongside everyday banking , broadening financial growth options without leaving the app.
03
Intuitive investment tools
Portfolio views, time-range charts, and clear deposit/withdraw flows cater to users at every level of financial expertise, from first-time investors to experienced traders.
04
Human support experience
A conversational chat interface with a named advisor (Andrew) replaces ticket forms and FAQ pages, making support feel like a dialogue rather than a search problem.
05
Personalised financial goals
Named savings goals with progress bars, Alberta Trip, Wedding Anniversary, Mortgage, make long-term saving feel tangible and motivating rather than abstract.
06
Trust through visual clarity
A consistent dark surface, card-based grouping, and progress indicators replace text- heavy layouts, so users feel in control of their finances at every glance.

Splash
SCREEN 1
Brand Identity

Natural Wealth
SCREEN 2
Card Ownership

Invest with Confidence
SCREEN 3
Investment Access

Building Trust
SCREEN 4
Trust & Community
Every screen carries the same dark surface, card-based grouping, and typographic hierarchy, creating a consistent system users can navigate with confidence.
Core Banking

Home Dashboard

Insights

Credit Score
Equifax-powered score with a trend history chart and credit factor breakdown, Poor to Excellent.

Savings Goals
Card Management

Cash Card — Transactions

Cash Card — Manage

Gold Card — Transactions

Gold Card — Manage

Chequing — Transactions

Chequing — Manage
Investments

Stocks Portfolio

Crypto Portfolio
Transactions, Notifications & Support

Stocks Portfolio

Crypto Portfolio
Each feedback item shows the full loop, the wireframe that exposed the problem, the user who named it, the decision made, and the final screen that fixed it.
Methodology
👥 5 participants
⏱ 30-min moderated sessions
🗣 Think-aloud protocol
📋 Task-based scenarios
Usability Testing
Feedback 1
The lack of a quick message support button is frustrating. Whenever I
encounter an issue or have a question while using the app, there's no easy
way to reach out for help. Adding a visible message support button would
greatly improve the user experience by providing a direct and efficient
channel to get assistance when needed.
Before
4
After
4
10
Usability Testing
Feedback 2
The absence of a progress bar to indicate credit card usage is frustrating and confusing. It's like navigating in the dark, not knowing how much creditI've used and how close I am to reaching my limit. Having a progress bar would significantly improve the user experience by providing a clear an visual representation of my credit card usage, making it easier to manage my finances.
Before
Oak Cashback Card
81743049
$2,000
Limit
$225.25
Oak Gold Card
$5,000
Limit
81743049
$2454.87

After
Oak Cashback Card
81743049
$2,000
$225.25
12/2028
Valid thru
0032
Card no
Julia Guo
$225.25
$2,000
Limit
Oak Bank
Oak Gold Card
$5,000
81743049
$2454.87

Oak Bank
Julia Guo
12/2028
Valid thru
0032
Card no
$2454.87
$5,000
Limit
Usability Testing
Feedback 3
When reviewing my transaction history, I find it challenging to differentiate
between transactions from different accounts. The current design lacks
clear visual indicators or color-coded labels, making it confusing and time-
consuming to identify which account each transaction belongs to.
Before
-$1202.96
Air Canada
2:30 PM

June 21
-$997.24
Holiday Inn
12:12 PM

June 19
-$254.67
Car Rental
12:12 PM

June 19
After
-$1202.96
Air Canada
2:30 PM

June 21
-$997.24
Holiday Inn
12:12 PM
June 19

-$254.67
Car Rental
12:12 PM
June 19
Usability Testing
Feedback 4
It's frustrating not having a quick overview of my savings on the Home
Screen. Digging deep into the app just to check my savings balance wastes
time and feels like an unnecessary hassle. I'd love to see a simple and clear
display of my savings right on the Home Screen, so I can easily track my
progress without the extra steps.
After
Alberta Trip
December,2023
$2,000
$100
Wedding Anniversary
October,2023
$1,500
$100
App in Action
Bringing pixels to life.
The home screen brings together everything Oak Bank is about — total balance at a glance, credit visibility, savings progress, and investment returns in one coherent view.

Oak Bank
Cultivate your Wealth,
Nurture your Future.
Experience the power of smart banking. Manage your finances seamlessly, take control of your accounts, and embark on a journey toward financial growth.






Dashboard
Your finances,
at a glance.
Total balance, accounts, credit status
and savings goals — all visible the
moment you open the app.

Credit Score
Know your
credit health.
Powered by Equifax. See your score,
track trends, and understand every
factor — all in one place.

Savings Goals
Save with
purpose.
Name your goals, set targets, and watch
your progress grow — Alberta Trip,
Wedding, Mortgage and more.

Invest
Stocks & crypto,
in your pocket.
Apple, Tesla, Bitcoin — manage your full
investment portfolio right alongside your
everyday banking.
Card Management
Your cards,
fully in control.
Freeze, transfer, request a new card or
add to Apple Wallet — every action one
tap away.
Support
Help that
feels human.
A real advisor, a real conversation.
Support that's always one tap away —
not buried in a menu.
Available on
iOS — iPhone & iPad
4.8
· 2.4K Ratings
Finance · #2 in Canada
App Store
Designed for the App Store.
Each screenshot is crafted to communicate a single value proposition —
fast enough for a two-second scroll, detailed enough to convert.

