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GRT Revamped
Transforming Transportation Experience in Waterloo
Case study, Prototyping, Web design, Mobile desgin
Industry
Transportation
Solo Project
Team
Tools USed
Figma, Adobe XD
This case study aims to explore the needs and frustrations of the user base, primarily comprising students, lecturers, and daily commuters. By understanding their requirements, preferences, and pain points, we can propose solutions to enhance the website and introduce a mobile app for improved ease of use and a seamless transportation experience.
Background
GRT (Grand River Transit), the existing transportation website in Waterloo, Canada, faces challenges that hinder its users’ experience.
Problem
What are the key problems we want to solve?
Outdated Website
The existing Get transportation website lacks a modern design and user-friendly interface, resulting in a subpar user experience.
No Mobile App
The absence of a mobile app restricts users from accessing transportation services conveniently on their smartphones, limiting their mobility and ease of use.
Slow Card Load Times
Users face prolonged waiting times during card load transactions, leading to frustration and delays in their daily commute.
Inability to Buy Tickets Online
The website’s limitations prevent users from purchasing tickets online, forcing them to endure long queues at ticket counters, especially during peak hours.
User Persona
To better understand our users…
I created two persona named Jason and Sarah who reflects the findings within our initial user research.
The revamped web interface effectively communicates the app's core features through an immersive and user-friendly design, fostering a stronger connection between users and the application. With an intuitive navigation system, visually appealing elements, and streamlined tasks, the design promotes seamless interaction across devices, enhancing engagement and providing a unified user experience.
Redesigned web UI
Expected Outcome
What are we trying to achieve?
Heightened User Satisfaction
Users will experience enhanced satisfaction and engagement with the upgraded Get transportation services, resulting in increased loyalty and positive word-of-mouth.
Increased Ridership and Revenue
The improved user experience, expanded convenience, and availability of real-time information are expected to attract new users and increase ridership, leading to potential revenue growth.
Improved Efficiency and Productivity
Streamlined operations, faster card load times, and online ticket purchasing will contribute to overall efficiency, reducing delays, and enhancing productivity for both users and service providers.
Positive Brand Image
The successful implementation of GetRevamp will position the Get transportation system as a modern, user-centric, and technologically advanced solution, enhancing its reputation and brand image in the transportation industry.
The redesigned mobile User interface efficiently conveys the app's key features through a user-friendly design, establishing a seamless connection between users and the application. With simplified navigation, visually appealing elements, and straightforward tasks, the design ensures easy use and a straightforward experience across various devices.
Redesigned Mobile UI
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